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Bob Iger Masterclass Review 2024: Is It Worth It?



Bob Iger Masterclass Review

In today’s fast-paced and dynamic business world, learning from the masters who have navigated the turbulent waters of the corporate sea can be incredibly rewarding.

One such master of the industry is Bob Iger, the former CEO of The Walt Disney Company, who, with his decades of leadership and managerial experience, has a wealth of knowledge to share.

Recognizing this, MasterClass has brought Iger on board to impart his insights to eager learners worldwide.

In this Bob Iger MasterClass review, we will delve into the course’s specifics, evaluating its content, structure, and value.

We’ll explore whether this learning experience is worth your time and investment, thereby assisting you in making an informed decision.

So, let’s buckle up and commence our journey into the world of corporate leadership with Bob Iger.

Pros and Cons of This Masterclass

Bob Iger Masterclass Pros:

  • Acts as a strong introductory entrepreneurship course.
  • High production value, which enhances the learning experience.
  • Offers captivating case studies to demonstrate key points.
  • Content is interspersed with Disney clips, adding an entertaining element.
  • Bob Iger’s advice cards at the end of each lesson provide succinct takeaways.
  • Iger speaks at a good pace, making it easy to follow along.
  • Despite talking about massive accomplishments, Iger comes across as relatable, making the content accessible to learners.

Bob Iger Masterclass Cons:

  • The length of the course is quite short, which some may find limiting.
  • The course does not include a Star Wars case study, which might be a disappointment for some learners, considering the importance of this franchise in Disney’s portfolio.
  • Leadership lessons feel tacked on at the end, which could disrupt the flow of learning.
  • No content focusing on Disney Parks, which could be a missed opportunity for learners interested in this part of Disney’s business.
  • The course may not be in-depth enough for students looking for a comprehensive entrepreneurship class.

Bob Iger Masterclass Features & Benefits

  • The course includes 13 lessons, with a total runtime of 2 hours and 11 minutes.
  • The course offers a robust curriculum that covers topics such as effective time use, strategy and priorities, art of negotiation, Pixar acquisition case study and Marvel acquisition.
  • The course comes with a supplementary workbook corresponding to each individual lesson, full of additional information including a history of Marvel Box Office numbers.
  • Access to the MasterClass Hub, a community forum where students can interact and discuss what they’ve learned.
  • The course is packed with actionable tips for becoming a better leader and strategist in a business environment.
  • It includes captivating case studies, real-world examples, and advice cards at the end of lessons.
  • The course is available through MasterClass’s three subscription levels, starting at $10 per month billed annually, and includes benefits such as watching classes on multiple devices, receiving workbooks and bonus content, and accessing the MasterClass Hub.
  • The course, as part of MasterClass, comes with a 30-day money-back guarantee.

Who Is Bob Iger?

Bob Iger sitting on a chair

Robert Allen Iger, better known as Bob Iger, is a titan in the media business world.

He is most widely recognized for his transformative 15-year tenure as the CEO of The Walt Disney Company.

Iger’s strategic vision and exceptional leadership skills shaped Disney into the largest media conglomerate globally.

From Pixar to Marvel, Lucasfilm, and 21st Century Fox, Iger’s bold and strategic acquisitions have made him one of the most influential figures in modern pop culture.

His impact has been so profound that he’s often considered the second most important figure in Disney’s history.

But Iger’s influence isn’t confined to Disney alone.

He is a revered and well-respected business leader worldwide, with Forbes Magazine listing him as one of the world’s most innovative leaders in 2019 and one of the most powerful people in 2018.

Iger is also an accomplished author, with his memoir “The Ride of A Lifetime” detailing his journey at Disney becoming a best-seller.

Today, Iger shares his wealth of knowledge and experience through his popular online MasterClass titled “Business Strategy and Leadership.”

In this Masterclass, Iger imparts practical advice and actionable strategies used throughout his illustrious career.

The MasterClass is designed to benefit new business owners, marketers, team managers, and anyone interested in honing their leadership skills. Through the course’s 13 video lessons, Iger guides students through topics like prioritization, business negotiation, the importance of brand, risk-taking, and mindset changes for success.

So, who is Bob Iger?

He’s a visionary leader, a strategic mastermind, an influential figure in pop culture, a successful author, and now, a mentor to aspiring leaders and entrepreneurs through his MasterClass.

Behind the Scenes of Bob Iger’s MasterClass: Bob Iger Teaches Business Strategy and Leadership

With a total viewing time of just over two hours, this course provides a wealth of knowledge from one of the most successful CEOs in the entertainment industry.

The course comprises 13 video lessons, each 5-15 minutes long, and includes access to an online Masterclass community of fellow students and a 36-page workbook packed with course summaries, recommended resources, and activities to extend your learning.

The course is divided into six main sections, each focusing on a different facet of leadership and business strategy.

Here’s an overview of what you can expect from each section:

Section 1: Meet Your Instructor

Begin your MasterClass journey with an introduction to your instructor, Bob Iger.

Bob Iger shares his experience in the media industry, starting with a menial role at ABC in 1974, rising to its presidency by 1994, and eventually becoming the CEO of Disney.

Throughout his career, Iger has been instrumental in reinventing Disney and increasing its capitalization value from $48 billion to $257 billion.

This section lays the groundwork for the course, setting out what Iger wants you to learn, including appreciating core leadership attributes, managing creativity, developing strategy, contending with disruption, and gaining insights into key acquisitions by the Walt Disney Company.

Section 2: Developing Strategy

In the second section, Iger explains the importance of time management and how he has structured his day to work effectively.

He discusses the benefits of setting aside uninterrupted time for energy generation and focus, starting work early, making time for family, and scheduling space to evaluate the day.

This section also delves into the significance of having a sharp focus to develop a successful business strategy and allocate time and capital effectively.

You’ll learn about the three strategic priorities that landed Iger his role as CEO at Disney and gain insights into how he arrived at these strategies and executed them.

Section 3: The Power of Branding

The third section of the course is all about the power of branding.

Iger emphasizes the importance of brand differentiation, establishing what’s unique about your product, and driving that message in everything you do.

He provides powerful examples from Disney’s storytelling and explains the power of authenticity.

Iger also discusses the balance between risk and opportunity in branding, illustrating his points with the acquisition of Marvel by Disney.

He shares the risks Disney took to bring Marvel into the fold and how this risk-taking has contributed to the company’s current position.

Section 4: Risk Taking in Business

In the fourth section, Iger talks about his approach to risk-taking in business.

He shares how he assesses the potential risks and rewards of a business venture.

He firmly believes that without taking calculated and thoughtful risks, progress is unlikely.

Iger’s insights will offer students a nuanced understanding of risk management in business.

Section 5: Managing Industry Disruption

The fifth section focuses on how to navigate and manage industry disruptions.

Iger provides insights into the importance of anticipating change and being ready to adapt, especially in the fast-paced and constantly evolving landscape of the entertainment industry.

He stresses the need to be ready to disrupt oneself if necessary, providing a realistic and practical perspective on how businesses can stay ahead in a rapidly changing environment.

Section 6: Conclusion

Iger concludes his MasterClass by emphasizing leadership and its role in business success.

He reflects on the importance of setting the right tone, defining reality, and creating an environment where people can thrive and do their best work.

He shares his own leadership principles and encourages students to develop their own unique leadership style.

This concluding section serves as a summing up of all the preceding lessons, underlining the importance of authentic, strategic, and adaptable leadership in the world of business.

By the end of this course, you will not only have a deeper understanding of the fundamental aspects of business strategy and leadership but also gain valuable insights into the mind of one of the most successful executives in the entertainment industry.

You’ll learn how to develop effective strategies, manage creativity, contend with disruption, and, most importantly, how to inspire those you lead.

The Bob Iger MasterClass is more than just a series of lectures.

It’s an immersive learning experience that blends Iger’s personal experiences with practical lessons.

From understanding the power of branding to navigating industry disruptions, the course offers a comprehensive look at the various facets of business and leadership.

What Did I Like About Bob Iger Masterclass?

Bob Iger Masterclass "Class Info" section

Insights from an Accomplished Leader

Bob Iger, with his rich history as the CEO of a globally recognized corporation, has a wealth of knowledge to share.

His leadership propelled an iconic, century-old brand to new heights without straying from its core values, and he skillfully navigated high-stakes, multi-billion dollar acquisitions.

In his MasterClass, Iger distills the wisdom garnered from his experiences into accessible, engaging lessons.

He offers not only professional advice but life lessons that can be applied to both your career and personal journey.

Actionable Lessons

Iger’s MasterClass stands out for its practicality.

Each lesson concludes with key takeaways, transforming the principles and strategies Iger employed into actionable steps for viewers.

These insights enable you to adopt Iger’s strategies and apply them in your own context, making the course not just informative, but transformative.

Cohesive Course Structure

Another distinguishing feature of Bob Iger’s MasterClass is its well-considered structure.

The progression of lessons has been thoughtfully arranged to facilitate understanding and retention.

This careful curation ensures a seamless learning experience, allowing learners to fully grasp and build upon the principles and strategies shared by Iger.

This structured approach enhances the value of the course, making it a standout offering among online learning resources.

Great Visual Quality

An exceptional feature of Bob Iger’s MasterClass is its production value.

The course is not just about learning; it’s also about the experience.

Shot with high production standards akin to a cinematic feature, each lesson is visually stunning.

The rich visuals and exceptional sound design transform each class into a captivating experience, making the learning process not just insightful, but also immersive.

The high-quality production values reflect Iger’s background in the entertainment industry and add a unique touch to his MasterClass, making it stand out from other online learning platforms.

How Could Bob Iger Masterclass Be Improved?

Here are a few areas where the course that, in my opinion, could be enhanced:

Course Duration:

With a total runtime of just 2 hours, the course feels a bit short.

Certain key topics, such as time management and negotiation, are covered in less than 11 minutes.

Expanding the duration of the class and dedicating more time to these vital subjects could provide a more comprehensive understanding of Iger’s approach to leadership.

Depth of Content

While the course provides an overview of Iger’s leadership style and the strategies he used to achieve success, some students felt that certain topics were repetitive or shallow compared to other courses on leadership.

Diving deeper into unique aspects of Iger’s leadership philosophy and providing more specific, actionable advice could enhance the learning experience.

Actionable Techniques

The course concludes with an action plan, but some students felt there was a lack of specific, actionable techniques offered throughout the program. Incorporating more concrete steps or exercises that students could apply in their own professional lives might make the teachings more tangible and immediately useful.

While these potential improvements do not diminish the value of the course, addressing them could elevate the Bob Iger Masterclass to new heights of educational excellence.

My Favorite Takeaways from Bob Iger Masterclass

Here are some of the most enlightening lessons from the Bob Iger MasterClass that I found truly influential:

  • Establishing and Nurturing Brand Value: Iger’s leadership has helped Disney become one of the most renowned brands worldwide. This wasn’t achieved overnight; it was the result of consistent innovation while preserving the core essence of the brand. Iger’s insights into brand management are invaluable not just for the CEOs of giants like Amazon or Google, but for anyone looking to understand the dynamics of brand building.
  • The Significance of Risk-taking: Risk-taking is a critical aspect of business. Iger shares his experience at ABC where he endorsed the musical TV series “Cop Rock,” which turned out to be a failure. However, this led to a fruitful relationship with Steven Bochco, the creator of the show, who later came up with the hit series “NYPD Blue.” This tale serves as a reminder that even failures can lay the groundwork for future successes, emphasizing the value of risk-taking in business.
  • Principles for Success: Iger’s nine principles for successful leadership are straightforward yet challenging to apply consistently. His emphasis on being truthful and genuine highlights that success isn’t solely dependent on large-scale investments, extensive marketing, or data-driven decisions. Sometimes, a leader’s strong core values can be the defining factor between success and failure.
  • Guiding through Complex Transactions 21st Century Fox Case Study: The case studies in the MasterClass provide an insider look into some of the most significant acquisitions in entertainment history. Iger’s narration of the acquisition of 21st Century Fox, a deal worth $71.3 billion, is a must-watch for those interested in understanding the mechanics of large-scale business transactions.

Who’s Bob Iger Masterclass Best for?

Bob Iger’s MasterClass is a fantastic resource for a diverse audience.

It’s particularly beneficial for those seeking insight into effective leadership and strategy from one of the world’s most accomplished CEOs, Bob Iger.

This course is an excellent pick for anyone aiming to hone their negotiation skills.

It’s also incredibly helpful for individuals preparing for an upcoming interview or pay review.

Although the course may not be as beneficial for those already skilled and experienced in business leadership and strategy, it’s important to note that there is still much to be gained.

The case studies of mergers and acquisitions, such as the acquisition of 21st Century Fox, offer valuable insights.

Plus, you’ll gain from Bob’s unique perspective, drawing from his extensive experience leading one of the most successful companies in the world, Disney.

Bob Iger’s MasterClass goes beyond just business strategy, with lessons that can be applied across different aspects of life.

For example, his teachings on creating brand value, the importance of risk-taking, and his tenets for success can be beneficial to individuals in various roles and industries.

In conclusion, whether you’re a budding entrepreneur, a seasoned business leader seeking fresh insights, or someone interested in understanding the mechanics of successful leadership and strategy, Bob Iger’s MasterClass has something to offer you.

How Much Does Bob Iger Masterclass Cost?

Masterclass subscription plans

Bob Iger’s MasterClass can be accessed in two ways.

If you’re particularly interested in the insights and lessons from Bob Iger himself, you can purchase his individual class for $90 (you can purchase it as a gift and gift it to yourself).

This gives you full access to all the modules in his course.

On the other hand, if you’re someone who loves to learn from various experts across different fields, MasterClass offers an All-Access Pass for $120 as of June 2024 (The Individual Plan).

This pass allows you to explore not just Bob Iger’s course but all the courses available on the platform, ranging from cooking to music to writing and more.

This could be a more cost-effective option if you plan on taking multiple courses.

The All-Access Pass gives you the freedom to learn from all the masters, breaking the restriction to just Bob Iger’s lessons.

What Are the Other Masterclass Courses Similar to Bob Iger Course?

MasterClass offers a variety of courses that are akin to Bob Iger’s MasterClass.

Some of these include:

  1. Howard Schultz’s MasterClass: Like Iger, Schultz is a seasoned business leader who provides insight into effective leadership, having served as the CEO of Starbucks. His course could be a great fit for those interested in understanding the retail industry and corporate social responsibility.
  2. Paul Krugman’s MasterClass: An economics professor and New York Times columnist, Krugman’s course delves into the fundamentals of economics and society. While it doesn’t focus on leadership like Iger’s, it offers valuable knowledge for anyone interested in the larger economic forces at play in the business world.
  3. David Axelrod’s MasterClass: As a political strategist, Axelrod’s course provides a different perspective on strategy and leadership, focusing on political campaigns. It can be beneficial for those looking to understand strategy in a political context.
  4. Gino Auriemma’s MasterClass: Auriemma, a successful basketball coach, brings a sports angle to leadership and team management. His class might appeal to those looking to explore leadership lessons from the world of sports.
  5. Anna Wintour’s MasterClass: As the Editor-in-Chief of Vogue, Wintour’s course on creativity and leadership can be a great fit for those interested in the intersection of business and the creative industries, especially fashion.

Is Bob Iger Masterclass Content Unique?


I think the content of Bob Iger’s MasterClass is unique in its offerings.

The course provides a singular chance to gain insights into strategy and leadership from one of the world’s most successful CEOs.

You can learn how Iger navigated one of the world’s most successful brands through challenging periods, maintaining its core identity while quadrupling its value.

So, this blend of personal experience and professional acumen, delivered by Iger himself, creates a learning experience that is truly one-of-a-kind.

What Do Reddit Users Say About Bob Iger’s Masterclass?

So far, it seems that Reddit users have had a positive experience with the course.

Bob Iger Masterclass Reddit comment 1

They found the Masterclass enjoyable and informative, saying that it was both entertaining to watch and provided enough valuable information that they were able to glean meaningful insights from it.

Bob Iger Masterclass Reddit comment 2


Yes, the Bob Iger MasterClass is worth the subscription fee, especially for those who are fans of Disney, interested in leadership, or curious about how a global brand operates. However, it may not fully satisfy those seeking an in-depth, academic study of business strategies.

The Bob Iger MasterClass comprises of 13 lessons in total.

Yes, you can gift yourself this Masterclass for $90.

Yes, you can get a refund for Bob Iger’s MasterClass if you are not satisfied with your MasterClass membership. However, the refund request must be made within the first 30 days of your purchase.

Yes, Bob Iger is widely recognized as an exceptional leader. During his tenure as CEO of The Walt Disney Company, he revitalized the brand, oversaw successful acquisitions, and led the company to new heights, demonstrating his effective leadership skills.

Bob Iger Masterclass Review: Conclusion

If you admire Bob Iger, are enchanted by Disney, or are simply intrigued by the world of business, this MasterClass may captivate your interest.

The course offers a deep dive into the mind of one of the globe’s most recognized CEOs, detailing how he rejuvenated a globally treasured brand through unwavering and deliberate leadership.

The lessons he imparts can be translated into practical wisdom for your personal and professional spheres.

However, note that the course is brief, and may not satiate those craving a comprehensive, scholarly dissection of business strategies.

Should the course trailer pique your interest, and if you are even slightly intrigued by the functioning of Bob Iger’s mind, this MasterClass might offer valuable insights for you.

It provides a unique opportunity to learn from Iger’s vast experience within the entertainment industry, spanning over four decades.

However, for those seeking a more traditional, academically thorough exploration of business strategies, this may not be the best fit.

This course is more about the journey and experiences of Bob Iger, providing practical leadership insights and less about theoretical business strategies.

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Written by: Abigail Hoffman

Abigail Hoffman is a proud geek and lifelong learner with an unwavering passion for technology, science fiction, and all things nerdy. As an advocate for accessible education, Ab has dedicated herself to reviewing online educational platforms, using her keen eye for detail and in-depth knowledge of the digital landscape to provide invaluable insights to fellow knowledge-seekers.

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